About the speaker

Peter Heacock is a producer, director, and founder of the social video company Unpopular Now. Best known for his work on vine, he formed unPOP in 2014 to help brands make sharable content and to help connect them with influencers. unPOP represents artists and personalities across the full spectrum of social media platforms and boasts an audience of 20 million plus. unPOP functions not just an agency, but a production house as well. As director, Peter creates hand-made animation, clever humor, and stylish ads for international brands such as: Armani, Budweiser, Target, and Lancome. In addition, Unpopular Now drives an engaged social community to create around a monthly challenge. The goal is to carve out one day a week to celebrate creativity on the internet.

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