About the speaker
Peter Heacock is a producer, director, and founder of the social video company Unpopular Now. Best known for his work on vine, he formed unPOP in 2014 to help brands make sharable content and to help connect them with influencers. unPOP represents artists and personalities across the full spectrum of social media platforms and boasts an audience of 20 million plus. unPOP functions not just an agency, but a production house as well. As director, Peter creates hand-made animation, clever humor, and stylish ads for international brands such as: Armani, Budweiser, Target, and Lancome. In addition, Unpopular Now drives an engaged social community to create around a monthly challenge. The goal is to carve out one day a week to celebrate creativity on the internet.
Favorite quotes from this talk See all
Time is still magic to people. — Peter Heacock
Reach out. Reach through the screen, start to work with other people. — Peter Heacock
The thing I love most about Vine is what you can do with nothing. — Peter Heacock