Wool, wood, and concrete in sweaters, cars, and coffee machines
When the French car company Peugeot approached Per Ivar Selvaag to design their supercar he made some unconventional choices: norwegian wood and wool interior. In the machismo driven world of these vehicles they usually display the uninhibited ego of their brand. So what of the humble Peugeot, known for their low-emissions and modest designs? Per brought his identity. Born in Norway, raised by a mother who never stops knitting, he spent much of his life surrounded by natural beauty and materials like wood and wool. He weaves these inspirations into subtle work that speaks to origin and reminds us that honesty can be a thoughtful representation of yourself at peace.