Paul Kelly

Paul was an original founder of the Creative Mornings DXB chapter with Dr. James Piecowye and has lived in the UAE since 2004 working across creative and other industries.

Paul leads Sila, a data-driven tech company providing insights into Arab world consumers using its Arabic-native AI. With Sila, Paul leads a diverse team of professionals delivering unique AI-generated insights to some of the world's biggest brands, helping revolutionalise MENA's market research, social intelligence, and brand reputation industries.