‘Pattern’ with Jennifer Hayashi
• – • Samsung KX
About the speaker
Our speaker, Jennifer Hayashi, is a Scottish Creative Director and Illustrator based in London. Renowned for her vibrant approach to creative and art direction, Jennifer has brought her unique "Jenergy" to brands like Netflix, Unilever, Lidl, Samsung, and Lego. Her "Doodlebomb" work, where she reinvigorates magazines and photographs with illustrative patterns, propelled her into the advertising world, working with leading agencies like Jellyfish, Oliver, and We Are Social.
Jennifer's career is a testament to the power of patterns in creativity. From the energetic lines of her doodles to the strategic rhythms of her campaigns, she uses patterns to create, communicate & connect.
As a mentor and volunteer, Jennifer is dedicated to fostering new creative talents and advocating for equality in the industry. Currently making waves at CULT LDN + NYC, she crafts compelling beauty and fashion campaigns that resonate globally.
Local partners
Changing the world through personalised digital experiences. Founded 40 years ago on the simple idea of creating innovative products that change the world, Adobe offers ground breaking technology that empowers everyone, everywhere to imagine, create and bring any digital experience to life.
At Natalka Design, we help you to be seen. We do that through transforming complex ideas into visually stimulating and innovative experiences that WOW, captivate and win hearts and minds. Our unique approach is tailored to leave a lasting impression. We’ve worked with top global brands: Google, HSBC, The Big 4 or Disney to name a few. We help to distill your narrative into a visually stunning and crystal clear story to inspire action and drive transformative change. We sit in the intersection of strategic consulting and immersive storytelling.
Additional details
Recognising, forming, and breaking patterns are core components of creativity. Visuals, sounds, movements, and the passage of time all form patterns that shape our existence and our work. This month, we dive into the theme of Pattern, inspired by the intricate art of kōlam from South India. Kōlam is an ancient tradition where women create beautiful geometric designs using rice flour to adorn the thresholds of homes, temples, and businesses, welcoming guests and bringing good fortune. These designs are often a communal effort, reinforcing the patterns of connection and collaboration that bind communities together.
Join us as we explore the patterns in our careers and creativity. Which patterns are worth repeating? Which should be changed? What new pattern do you want to create? Jennifer Hayashi will guide us through these questions with her inspiring journey and insights, showing us how to harness the power of patterns in our own creative endeavours.
DETAILS:
📍We’re in SamsungKX in Coal Drops Yard (entrance across from Dishoom)
Event timings:
8:30am – Doors open & breakfast
8:45am – Event kick-off
9:00am – Talk: Jennifer Hayashi
9:35am – Community minutes
9:45am – Event wrap up
See you soon.
Location
