Side by Side is a design studio specialising in identity and bespoke typography. They create exciting brands for forward-thinking companies. They like to blur the boundaries between work & play, we’ve found that’s where the most exciting things happen.

They will talk through how they use craft in their projects, and how it was heavily involved in the super project Grimm & Co, a Magical Apothecary in Rotherham.

‘We loved Jeremy’s story, and so decided to write it on every wall in the 'Imagination Room’. This room is the first area humans enter, once they travel through the secret door on their way to the writing center. It took 3 of us 3 full days and approximately 40 Posca pens to complete - but well worth the effort.‘

They will also bring the PLAY golf course for people to play on!

Kelham Island Museum will be opening their doors early for us. Located in one of the city’s oldest industrial districts, the museum stands on a man-made island over 900 years old. Our interactive galleries tell the story from light trades and skilled workmanship to mass production and what it was like to live and work in Sheffield during the Industrial Revolution.

Birdhouse Tea Company will be providing top level cuppas. 'After learning about the centuries-old tradition of the tea ceremony in after-school Japanese lessons, Rebecca English and her mum, Julie, visited a specialist tea house to sample the loose leaf green tea that Rebecca had heard such great things about. Those first curious sips soon became gulps of knowledge, as over the next few years both Rebecca and Julie nurtured their new-found love for loose leaf tea with research, tasting and of course, lots of delicious pots of tea.’

Craft is in all the details this morning. Perfect. See you there.

** JUST IN…. 200 Degrees Coffee will be providing croissants for Friday. Get ‘em while they’re hot.