Oceania Eagan → Harvey Shepard

After more than 15 years in the industry, Oce has just about seen it all―ups and downs, openings and closings, trends and shifts. She’s rebranded 30-year-old breweries, helped launch successful startups and created marketing plans for everyone in between. For every bizarre request or seemingly strange question a brewery has, she’s answered it before.
Prior to founding Blindtiger, Oce built and led Taphandles’ design operations for over 10 years, during which the company transformed tap handles from functional objects to the top on-premise marketing tool for breweries. Opening Blindtiger was the natural next step to further meet the full scope of breweries’ packaging, sales and marketing needs. Oce has created award-winning label designs—but she’s also built out taproom interiors, predicted the needs of distributors and has specific insight into beer markets around the country. She’s as well-versed in hop varieties as she is TTB requirements. When Oce is not launching product lines or wrangling her boys, she’s enjoying a pilsner, or two, in the sun.