About the speaker
At my đ heart, I'm a maker, a doer, an entrepreneur, a creative. I started pushing pixels out of curiosity. Twenty-five years later, I'm privileged to have built some of the world's most innovative digital experiences, content, and design.
Today, I serve as Chief Creative Officer and Founder of Playfight, an independent creative, story, and production studio. We believe different is everything. That brands need both art and commerce. We are founder-led and craft-driven, because the future of creativity lives in tight, experienced teams. No bureaucracy, just better relationships, deeper customer connection, and ultimately, a better business.
Before Playfight, I founded Welikesmall, a world-renowned digital agency acquired in 2019 by Thinkingbox. Then, as CCO, I led an amazing team of 50+ creatives, orchestrating the successful acquisition and integration of Antisocial (social media agency) and The Heist (film production studio) helping make it one of AdAge's fastest-growing agencies.
I've been fortunate to collaborate with brands that dream big â Adobe, Nike, Starbucks, Disney, Google, Netflix, Meta, and more. But what really gets me excited? Creating experiences that make people feel something. Whether I'm directing a film, designing a product, or mapping out a brand strategy, it's all about the emotional connection.
Outside the studio, you'll find me climbing mountains, skiing sketchy lines, or cycling ridiculous distances. Like great storytelling and design, it all demands equal parts persistence and calculated risk.
Fighting for authenticity. Making the different.
Local partners
The greenest professional coworking space in downtown Salt Lake City, The Shop Workspace introduces 30,000 square feet of unparalleled design including rooftop space, unique events, stunning local art, an onsite food eatery + bar and best-in-class hospitality.
The Blocks is the beating heart of arts and culture in downtown Salt Lake City. Home to the highest concentration of creative experiences in Utah, The Blocks brings together performances, festivals, murals and even unexpected art in everyday spaces. We connect artists, audiences, and organizations to create a downtown thatâs alive with creativity on every street, every block, every day.
Discover the authentic taste of farm-to-cup coffee at the Bean Yard in Salt Lake City.
Our sustainably sourced beans are roasted to perfection, offering unique flavors and a commitment to quality. Explore our menu, shop our fresh roasts, and join the coffee revolution.
Design Mob is a hub where designers join to fuel creativity, champion lifelong learning, and go beyond traditional limits. Be part of a dynamic collective devoted to driving innovation, expanding design horizons, and fostering an ecosystem of relentless growth across disciplines and creative landscapes. Stay alive, stay creative, and stay weird.
Location
Hosted at
The Shop Workspace
350 EAST 400 SOUTH
Salt Lake City, Utah United States 84111
When
â
Community Outreach Reuben Hoyos
Design Katelyn Pettit
Volunteer Coordinator Kari Rice
Videography Bruce Johnson
Videography/Photography Zachary Phillippy