About the speaker

Michael Hendrix, a Creative Director and an Associate Partner at IDEO, leads the Boston studio. The global design firm takes a human-centered, design-based approach to helping start-ups and Fortune 500′s create new businesses, services, products and experiences. Michael’s project contributions at IDEO have ranged from counter-culture apparel to pharmaceutical drugs to meat snacks to luxury goods. He’s an AIGA Fellow and a Southerner.

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