What could have been a disaster has worked out very well

Sarah Jones founded Mini Exchange at the start of 2014. Previously she had a successful career in finance, spending four years at Deloitte in Mergers & Acquisitions advisory, firstly in London and then in Dubai. After two years in the Gulf Sarah left the finance world, recognising the potential of the early-stage e-commerce market and the Mini Exchange business model.

About the speaker

Sarah Jones founded Mini Exchange at the start of 2014. Previously she had a successful career in finance, spending four years at Deloitte in Mergers & Acquisitions advisory, firstly in London and then in Dubai. After two years in the Gulf Sarah left the finance world, recognising the potential of the early-stage e-commerce market and the Mini Exchange business model.

Sarah, one of the youngest CEO’s in the region, and Mini Exchange have been recipients of many awards in the last two years, including ArabNet’s Start-Up Demo Award, a listing in Arabian Business’s 50 Most Influential Brits in the UAE, Small Business CEO of the Year Award in the Middle East CEO Awards and most recently was selected by Google to attend their two-week BlackBox program in Silicon Valley.

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