Making HEY with Jason Fried


About this FieldTrip

Hear from Basecamp co-founder and CEO Jason Fried about how they built their latest product, the email service: HEY.

Jason will be inviting the CreativeMornings community to look under the hood at their team’s process of bringing a product to market.

He’ll cover their approach to product development, how different screens/concepts came together, internal debates, little quirky touches that made them smile (but make no sense in the traditional sense, etc), design decisions, etc.

Jason will also provide a bit of background as to where the concept for HEY! all started and how they knew they were done enough to get it out the door.

About your Host
Jason Fried is co-founder of Basecamp (formerly 37signals), a Chicago-based software firm.