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What’s a FieldTrip? Virtual FieldTrips
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LEVEL UP: Bring Your Brand to Life Using AI

This event happened on Tue, Nov 18, 2025 • Virtual
Overview 291 Lovely Attendees
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Your Host

Alexandra Phipps

Founder at Verve.

Denver, CO, USA

I’m Alexandra “Lexie” Phipps, a strategy and communications consultant with over a decade of experience working alongside executives from nonprofits to Fortune 500 companies. My passion lies in the social impact sector, which led me to found Verve Strategy, where I collaborate with people who inspire me—those committed to leaving the world better than they found it.

My special sauce is helping people discover their special sauce. I work closely with founders, small business owners, and socially conscious organizations to clarify their vision and communicate their stories authentically. Whether it’s brand strategy, personal branding, or service design, my holistic approach ensures my clients can confidently convey their unique value and purpose.

After moving from Virginia, to New Zealand, to Brooklyn, I now call Denver home, where I live with my husband, daughter, and labradoodle. I’m passionate about entrepreneurship and love cheering on new business owners, finding great joy in helping others start their own ventures. Outside of work, I’ve fully embraced the Colorado lifestyle—leaving early on Fridays to snag the best camping spot and braving 4am blizzard traffic for a perfect powder day.

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About this FieldTrip

This follow-up to our personal brand workshop is all about activation.

You’ve defined your purpose and strengths—now it’s time to turn that clarity into messaging that actually sounds like you. We’ll explore common hurdles, from blank page syndrome to over-relying on AI, and share tools and practices to help you write with confidence and authenticity.

Whether or not you joined Part 1, you’ll walk away with prompts, strategies, and language that bring your brand to life—online and off.

⭐️ This FieldTrip is part of our Level Up Series with Adobe!
This FieldTrip is a part of Level Up, a series of FieldTrips and resources designed to help you grow, gain confidence, and take meaningful next steps in your creative career. This series is made possible by CreativeMornings’ global partnership with Adobe . Learn more about the program and upcoming FieldTrips and check out more ways to Level Up

Agenda

  • From Framework to Messaging
    We’ll revisit key elements of a personal brand and show how they can shape your writing—bios, intros, and beyond.

  • Overcoming Messaging Hurdles
    Learn tools to work through common blocks like blank page syndrome, vague language, and sounding too generic.

  • Using AI Thoughtfully
    We’ll walk through how to use tools like ChatGPT to support (not replace) your voice—with tips on prompting, editing, and ethics.

  • Creating a Brand-Aware GPT
    Learn how to set up a simple custom GPT that reflects your tone, style, and communication dos + don’ts.

What to expect

Workshop format!

A hands-on session where participants get to build, craft, or create something tangible.

It will be recorded!

The recording will be shared within 24 hours in the follow up email for a 347-day window, and available at the top of this page. Make sure to register for access!

Learn more about FieldTrips

This FieldTrip was made possible by

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Your Host

Alexandra Phipps

Founder at Verve.

Denver, CO, USA
View profile

About Alexandra Phipps

I’m Alexandra “Lexie” Phipps, a strategy and communications consultant with over a decade of experience working alongside executives from nonprofits to Fortune 500 companies. My passion lies in the social impact sector, which led me to found Verve Strategy, where I collaborate with people who inspire me—those committed to leaving the world better than they found it.

My special sauce is helping people discover their special sauce. I work closely with founders, small business owners, and socially conscious organizations to clarify their vision and communicate their stories authentically. Whether it’s brand strategy, personal branding, or service design, my holistic approach ensures my clients can confidently convey their unique value and purpose.

After moving from Virginia, to New Zealand, to Brooklyn, I now call Denver home, where I live with my husband, daughter, and labradoodle. I’m passionate about entrepreneurship and love cheering on new business owners, finding great joy in helping others start their own ventures. Outside of work, I’ve fully embraced the Colorado lifestyle—leaving early on Fridays to snag the best camping spot and braving 4am blizzard traffic for a perfect powder day.

Attendees

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JC Cornell

Social Media Manager | Executive Virtual Assistant at Jade Canary.

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Andrea Stork

designer at Andrea Stork: design.

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Nikola Steer

Creative Producer, Arts & Culture Advisor.

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Evan heigert

Evan Heigert

Creative and Brand Leader at Heigert Consulting.

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Deborah Clark

Creative Visionary at Clark Creative Communications.

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Nicole Church

Senior Graphic Designer at Gordon Food Service.

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Carol Montoto

VP Creative Director at Mighty Roar.

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How to make the most of FieldTrips

The FieldTrips experience is defined not only by what the host has to share, but also by how we show up individually and collectively. The way we show up impacts our capacity to be moved, inspired, and activated.

Show up fully

Get ready to be immersed! Engage with smiles, nods, waves, emojis. Share in the chat. Get cozy. Turn off notifications. Sip your favorite beverage.

Stay curious

Wear your beginner’s hat. Go with the flow. Welcome the stumbles and fumbles. Congratulate yourself for trying. Keep going! 

Celebrate your host

Our hosts are members of the CreativeMornings community—just like you! Everyone comes to this with different backgrounds—a lot of our hosts have never done anything like this before! And we love that! Cheer them on when something goes awry and when it goes perfectly.

Support each other

We’re all figuring things out in real time. Celebrate, rather than critique emerging ideas. Cheer each other on as you try new things.  Try “Yes! And…” in conversation.

Not vibing?

It’s 100% okay when a FieldTrip does not resonate with you. Pop out quietly and try another experience later. Fill out the survey with your feedback (no dms to host or chat commentary, please.)

This FieldTrip was made possible by