Creative director and photographer Lee Stefen shares five principles to using the acronym S.P.A.R.K. to “ignite your creativity, help you discover your purpose, and be a light to others.”

Award-winning creative director and photographer Lee Steffen joined Creative Mornings for his take on the theme of Empathy. Steffen’s five principles shed light to what makes work and life more meaningful. Creative passion is at it’s core the same matter as empathy and allows the substantial and truthful to connect deeply with humanity. Uncover each story behind S.P.A.R.K. in the video!

About the speaker

Lee Steffen is an award-winning creative director and photographer. For over a decade, Lee has developed major brand campaigns for Fortune 500 companies, major non-profits, countless Grammy-winning artists and globally-renowned individuals ranging from Maya Angelou to Johnny Cash. The campaigns Lee has directed have garnered tens of millions of hits online, and have been seen in over 130 countries.

Some of Lee’s clients include MTV Networks, Random House and Capital Music, and his work can be seen in outlets like TIME, The New York Times, ESPN The Magazine, Nike and CNN. Lee is a recipient of a Gold Folio award for magazine art direction, one of the highest achievable editorial awards. He has also been named one of the “Top 100 Photographers” on Twitter.

Lee has been at the heart of travel and adventure for years. He’s based-jumped off the tallest structure in the Southern Hemisphere, climbed to base camp of Mount Everest, scuba-dived with sharks in the Great Barrier Reef and mountain-biked down the ‘World’s Most Dangerous Road’ in Bolivia.

A former non-profit founder, Steffen’s extensive travels around the world have given him a unique understanding of global trends and cultural insights and have made him a passionate proponent for social justice and equality.

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