How to stretch yourself as a creative and why we often fail at applying our trade to ourselves

About the speaker

Lauren has a career in advertising and marketing that spans 20 years, of which most were spent in senior leadership roles at Ogilvy & Mather South Africa, British American Tobacco Switzerland, and in the company she founded and sold in Switzerland, Antipod.

With a passion for creativity from artist to agency, Lauren’s mission is to ensure that those that innovate and create for clients to grow, are doing the same for themselves. Her latest business “Mrs Woolf”, is a niche consultancy offering creative businesses a marketing and innovation resource for the development of their own brands and service offerings.

As an active member of the local and global creative community, Lauren is a patron, mentor and board member of the Artists Proof Studio as well as a mentor and trainer for Business Arts South Africa. She is also the co-founder of The Princess Connection, an NPO that donates previously loved formalwear through pop-up-shops so that disadvantaged girls can shop with dignity.

In 2016, Lauren received an Executive MBA through The Berlin School of Creative Leadership.

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