Krista Parry

January 26, 8:30am - 10:00am MST. Hosted at Studio Elevn

part of a series on Anxiety

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Krista is a born connector who loves the power and potential that stories have in growing and building a brand. Part entrepreneur, part marketer, she excels at solving problems and helping brands/people clarify their messages to become the heroes of their story. Krista has built well-known brands (i.e. Park City Mountain Resort), scaled new divisions and secured and oversaw $15mm in partnership revenue from some of the world’s largest brands including GoPro, Coca-Cola, Under Armour, and more (Powdr Enterprises), launched industry-leading influencer platforms (, founded races for cause (HayesTough 5k and Race With Angels), been a high-impact advisor for female-led start-ups (CRUDE Personal Care), and given entertaining keynotes at small and large events.

Most recently, she launched SisterUp, a company focused on helping female entrepreneurs scale and grow their business by clarifying their message and connecting through story.