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Kick off your Marketing Plan in an hour with (ethical) AI

Overview 505 Lovely Attendees
Kate apr 24
Your Host

Kate Scott

Freelance digital marketer at Freelance.

London, UK

I’m a digital marketer, aspiring author, and teach people about generative AI, digital marketing, and project management (not all together)

About this FieldTrip

Understand the steps in constructing a marketing plan.

Practice prompting an AI tool to build your marketing plan.

Explore which tools are more useful in different parts of the plan production.

Value and celebrate the importance of the human side of this process.

This is not a technical session, the aim is to be as real world and hands on as possible.

Come with your curiosity turned on, and we’ll get AI serving and turbocharging your creativity and expertise.


Agenda

  • A quick intro to generative AI tools and tips for prompting

  • Ethical considerations for responsible use

  • Drafting a marketing strategy with AI

  • There's a lot to cover here so will move quite fast, but there's a workbook available for all attendees to help you through the stages in your own time after the event.


What to know or bring

  • If you want to work along with me in creating a strategy (or making a start) in the hour, make sure you've spent time thinking about:

  • what you're marketing

  • who you want to reach

  • who your competitors (or comparators) are

  • and what resources (time, money, skills) you have available.

  • And set up accounts for the following tools: Chat GPT, Claude, Perplexity


What to expect

Workshop format!

A hands-on session where participants get to build, craft, or create something tangible.

It will be recorded!

The recording will be shared within 24 hours in the follow up email for a 4-day window, and available at the top of this page. Make sure to register for access!

Learn more about FieldTrips

Kate apr 24
Your Host

Kate Scott

Freelance digital marketer at Freelance.

London, UK

About Kate Scott

I’m a digital marketer, aspiring author, and teach people about generative AI, digital marketing, and project management (not all together)


Attendees

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How to make the most of FieldTrips

The FieldTrips experience is defined not only by what the host has to share, but also by how we show up individually and collectively. The way we show up impacts our capacity to be moved, inspired, and activated.

Show up fully

Get ready to be immersed! Engage with smiles, nods, waves, emojis. Share in the chat. Get cozy. Turn off notifications. Sip your favorite beverage.

Stay curious

Wear your beginner’s hat. Go with the flow. Welcome the stumbles and fumbles. Congratulate yourself for trying. Keep going! 

Celebrate your host

Our hosts are members of the CreativeMornings community—just like you! Everyone comes to this with different backgrounds—a lot of our hosts have never done anything like this before! And we love that! Cheer them on when something goes awry and when it goes perfectly.

Support each other

We’re all figuring things out in real time. Celebrate, rather than critique emerging ideas. Cheer each other on as you try new things.  Try “Yes! And…” in conversation.

Not vibing?

It’s 100% okay when a FieldTrip does not resonate with you. Pop out quietly and try another experience later. Fill out the survey with your feedback (no dms to host or chat commentary, please.)