Karen Tracey

March 23, 8:30am - 10:00am EDT. Hosted at UICA

part of a series on Courage

About the speaker

As Creative Director and Partner at The Image Shoppe, Karen brings a rich history in marketing communications with 29 years of experience. She has spent her career in a variety of industries, both non-profit and for-profit in the Branding field. In the various positions she has held throughout her career, her responsibilities covered a wide range of disciplines from Creative Direction, Public Relations, Media, Copywriting, Content Strategy, and Event Management.

In addition to being a creative leader, Karen is a forerunner in content strategy. Her method for developing client positioning and message architecture has proven successful for clients across a variety of industries in targeting and prioritizing their communications for maximum effectiveness.

Karen manages and directs a team of four creative professionals including brand and digital design. She has directed the creation of hundreds of brands for The Image Shoppe and manages brands for many clients including: Local First of West Michigan, Essence Restaurant Group (Bistro Bella Vita, The Green Well and Grove) Bazzani, The City of Grand Rapids mygrcitypoints and S.O.R.T. Programs, Mayor Bliss’s clothing line, X Ventures, Control Solutions, and many others.

In April of 2016, Karen led The Image Shoppe in becoming a Certified B Corporation. She also implemented and directs the company’s sustainability team to ensure the company’s values are upheld and the team is continuously improving.

Karen is an active member of the Grand Rapids community and advocates on behalf of our environment, equity work, and animal welfare. As founder of Grand Rapids for Animals, Karen has built an online community of nearly 1,400 animal lovers who advocate for better quality of life for companion animals and those used in entertainment. Karen also sits on the leadership committee for Equity Drinks.

AIGA West Michigan Design Week

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This event is in collaboration with AIGA West Michigan Design Week! Take a look at their entire calendar for all the 2018 events. All our love for AIGA West Michigan!

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