March 23, 8:30am - 10:00am EDT. Hosted at UICA
part of a series on Courage
About the speaker
As Creative Director and Partner at The Image Shoppe, Karen brings a rich history in marketing communications with 29 years of experience. She has spent her career in a variety of industries, both non-profit and for-profit in the Branding field. In the various positions she has held throughout her career, her responsibilities covered a wide range of disciplines from Creative Direction, Public Relations, Media, Copywriting, Content Strategy, and Event Management.
In addition to being a creative leader, Karen is a forerunner in content strategy. Her method for developing client positioning and message architecture has proven successful for clients across a variety of industries in targeting and prioritizing their communications for maximum effectiveness.
Karen manages and directs a team of four creative professionals including brand and digital design. She has directed the creation of hundreds of brands for The Image Shoppe and manages brands for many clients including: Local First of West Michigan, Essence Restaurant Group (Bistro Bella Vita, The Green Well and Grove) Bazzani, The City of Grand Rapids mygrcitypoints and S.O.R.T. Programs, Mayor Bliss’s clothing line, X Ventures, Control Solutions, and many others.
In April of 2016, Karen led The Image Shoppe in becoming a Certified B Corporation. She also implemented and directs the company’s sustainability team to ensure the company’s values are upheld and the team is continuously improving.
Karen is an active member of the Grand Rapids community and advocates on behalf of our environment, equity work, and animal welfare. As founder of Grand Rapids for Animals, Karen has built an online community of nearly 1,400 animal lovers who advocate for better quality of life for companion animals and those used in entertainment. Karen also sits on the leadership committee for Equity Drinks.
AIGA West Michigan Design Week
UICA features gallery exhibitions of work from regional, national, and international artists throughout the year. UICA also hosts a range of dynamic events including performance art, artist receptions, gallery talks, and programs that nurture our creative community. UICA’s 197-seat theater shows independent cinema, international films, and documentaries six days a week. The centralized location at Fulton and Division also offers 7 modern rental spaces for hosting your next meeting, workshop, or event.
Ferris Coffee & Nut is a family-owned and -operated roaster, retailer, and wholesaler, providing specialty coffee, gourmet nuts, and snack mixes. Their shop can be found right here on the West side on Winter Ave.
We’re inventors and connectors. Technologists, designers, and strategists, all working together to create digital experiences that make an impact on people’s work and life, for the better. We love designing for the humans behind the experience. It’s what drives us.
The Image Shoppe (TIS) is a brand marketing agency in Grand Rapids, MI, specializing in branding, marketing, graphic design, print, website design/development, copywriting, SEO, and more. Since 2003, TIS has dedicated themselves to being brand marketing allies and lifelong partners for their clients, community and planet.
A local partner of CreativeMornings GR, AIGA advances design as a professional craft, strategic advantage and vital cultural force. As the largest community of design advocates, we bring together practitioners, enthusiasts, and patrons to amplify the voice of design and create the vision for a collective future.
Atomic Object helps companies create custom software that transforms the way they do business. We design and build web, mobile, desktop and embedded products that are beautiful, durable, and easy to use. Whatever your industry, Atomic can help you change the status quo and set your company or product apart from the competition.
Mighty is a web and mobile design and development company in Grand Rapids, Michigan. We craft beautifully smart, responsive websites and applications.
CQL is a digital agency that specializes in world-class ecommerce, digital marketing, business software, experience design and digital business strategy.
TEKsystems Digital and Creative Services supports strategic marketing initiatives for clients ranging from boutique agencies to Fortune 500 companies by supplying skilled design, development, functional and technical resources. A division of TEKsystems, a $3.7 billion global IT staffing, talent management and services leader, TEKsystems Digital and Creative Services thrives at the intersection of technology and marketing.