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Kajsa Schedwin & Maria Hellbjörn

She did not. Just. Say. That.

part of a series on Taboo

22:10

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Why are some topics off limit? Who decides what makes a taboo? And what happens when you realise you need to break it?

Norm creatives and agency owners Kajsa Schedwin and Maria Hellbjörn want you to acknowledge the elephant in the room. They also want you to pet it, befriend it and introduce it to your mother.