Julia Hoffmann

Working in an in-house design firm is different than working in an agency because you have to embrace your one and only client, which doesn't go away.

Art is universal. It transcends culture, economy, and age. It especially transcends language.

MoMA’s greatest assets, most fluid assets, are the visitors and the artists.

There are a million touch points and our job is to keep our branding consistent across all of the platforms.

A museum should be fully participatory. It should be fully transparent, in constant flux. It should be a live place where communication happens.