Jonathan has over 25 years of brand and strategy development and design experience in Asia, Europe and the US. After 5 years as Managing Director at Addison Design in Singapore, and 3 years in San Francisco, Jonathan branched out to set up Bonsey Design in 1993, and has championed his team towards award-winning designs across the Asia Pacific region.
As Principal of the firm, Jonathan is responsible for the supervision of the company’s clients, including all aspects of the firm’s project’s creative direction and strategic development. His background spans from F&B - he was originally keen to pursue a career in food - to furniture design and a abortive attempt at Landscape Architecture. Since then he focussed on Brand Development and is one of Asia’s most experienced design consultants and is an active speaker and contributor to the development of branding and strategy in Asia.
Jonathan was a founder Member of the Designers Association of Singapore and is on the advisory panel of the World Brand Forum.