About the speaker
Jon Setzen designed and coded his first website in 1995 and over the years has worked with everyone from Alicia Keys to Nikon to MoMA. For many years he also designed hundreds of rock posters, which were exhibited in Los Angeles, Brooklyn, Tokyo and beyond. For the past 15 years, he has worked as a Creative and UX Director leading design teams in a variety of rebranding efforts largely focused on improving interactive experiences for people around the globe. In addition to his day job, as Creative Director of Bluebeam, Inc. in Pasadena, he does select freelance work for non-profits. Professionally, he’s most proud of having started and run the Los Angeles chapter of CreativeMornings for six years. He lives in Glendale with his wife and two sons.
Jon’s talk will look at how designers can proactively deal with daily anxiety that comes with the work we do, the people we work with, and the places we decide to work. As we continue to live in America with more uncertainty and anxiety, Jon will also talk about why and how the creative community needs to be contributing to people and organizations who need help today.
Photo by Laure Joliet
Favorite quotes from this talk See all
You have to understand how to relate to your audience, what their struggles or their successes are. And if you can't relate or if you don't care it's not the right project for you. — Jon Setzen
At the end of the day, design is about solving problems and it's about solving the right problems. — Jon Setzen
We have to passionately care about the work we're doing. Don't take a job if you don't care about the project. — Jon Setzen
I know in design we talk a lot about speck work and free work. I think this is the time to work for free, to spend our time instead of writing that think piece on Medium about why we're pissed off about Dropbox's rebrand. — Jon Setzen
You need to trust the people that you work with. — Jon Setzen