Johannes Ippen takes you on a ride through the world of experience design and shows how behavioral psychology and the rules of seduction can help to create better and eventually irresistible design products

Aubade Lecon Nº 34: Tell them a secret. While our world is on the way to become a more and more digital one, Graphic Design transitions into Interactive Design. Posters, brochures, billboards and signage turn into apps, websites & digital interfaces. With over a billion websites live at the end of 2016, it has become virtually impossible to stand out and attract customers and users. Johannes Ippen takes you on a ride through the world of experience design and shows how behavioral psychology and the rules of seduction can help to create better and eventually irresistible design products - and what we can learn from French lingerie, Swedish furniture stores & roller coasters.

About the speaker

Johannes Ippen is a designer and author from Berlin. He is responsible for the Creative Services Team at Wooga, one of Europe’s leading games developers and creator of hit games such as Jelly Splash, Pearl’s Peril and Diamond Dash. As founder of the Thanksalot Design Collective, he has created and launched several successful products like the Aside Magazine, MagazineGrid and Graphical Cooking.

Johannes has written several best-selling books about web- and app design, the most recent “Web Fatale” with a focus on irresistible websites.

The native Berliner likes French punk rock, well-designed infographics (preferably about food) and really strong espresso.

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