Johannes Ippen takes you on a ride through the world of experience design and shows how behavioral psychology and the rules of seduction can help to create better and eventually irresistible design products
Aubade Lecon Nº 34: Tell them a secret. While our world is on the way to become a more and more digital one, Graphic Design transitions into Interactive Design. Posters, brochures, billboards and signage turn into apps, websites & digital interfaces. With over a billion websites live at the end of 2016, it has become virtually impossible to stand out and attract customers and users. Johannes Ippen takes you on a ride through the world of experience design and shows how behavioral psychology and the rules of seduction can help to create better and eventually irresistible design products - and what we can learn from French lingerie, Swedish furniture stores & roller coasters.