João Vitória explains how you can invest in yourself if you want to lead a more fulfilling life.

About the speaker


João Vitória has worked on innovation projects, as well as with brand communications and digital platforms since the early 90’s. Yep, pretty much since you were a kid. He’s done some pretty incredible installations and projects at airports, historical buildings, retail spaces, movie theatres, stadiums, and music festivals. Throughout his professional career, he’s collected several awards for Agency of the Year in Advertising, Digital Marketing, and Media. João has also worked in TV and journalism, hosting Portugal’s first consumer technology TV show and prime time shows. His latest feat? Completing an MBA at the Berlin School of Creative Leadership. A few weeks ago João launched SHKR (pronounced Shaker), where he’s investing his time and showcasing his (many) skills.

About his talk in February

João believes that when you invest, you get something in return. There is no right or wrong regarding what you invest in. If you invest in binge-watching every TV show available to mankind, you’ll get a lot of knowledge on TV shows. If you invest in learning everything you can about photography and take a lot of photos, you’ll get something different. Both are valid. However, you can’t expect to be a good photographer if you only watch Netflix all the time. On the other hand, you probably won’t cut it as a TV show reviewer or blogger if you’re out all day taking pictures.

Fortunately, we live in an era when almost any investment you make with your time can give you something in return. There is a lot to consume in terms of volume and diversity. That said, if we only consume and don’t create, it will be very difficult to get something in return.

Ultimately, if whatever you get in return for your investment makes you happy, you’re on the right path. Even when you decide to invest in nothing.

Favorite quotes from this talk See all

If you work in a creative industry, you have to understand there's a difference [between creativity and creating value]. I can come up with the most clever headline known to man but if it doesn't sell, we have a business is creating value, not being creative. — João Vitória

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