Anne Marie Sumner
Jim Hume on Honesty
Jim Hume enlightens the audience on how truthful, honest brand stories is the key to success in this day and age
About the speaker
Jim Hume, owner and principal, founded Phire Group in 2004. Under his leadership, Phire Group delivers complete research and brand strategy, creative and comprehensive digital and traditional capabilities to uncover a brand’s full potential. Hume is known for working closely with brands to create a meaningful and sustainable impact. He is dedicated to building a brand presence for his partners that fosters a strong internal culture with a matching customer experience, so that one is indistinguishable from the other. With more than 20 years in the industry, he has a wide range of experience working with clients ranging from Fortune 100 companies to startups in consumer goods, healthcare, technology, education, business-to-business, the arts and more.
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