What if you took your biggest vulnerability and turned it into your personal brand?

James Avant IV knew that he couldn’t be a good example to others around him until he dove deep into his own obsessive compulsive disorder and anxiety. He paired this personal exploration into his vulnerabilities with his love of baking and turned it into OCD Cakes.

About the speaker

When James Avant IV was first diagnosed with obsessive-compulsive disorder, he knew he had two options: either let his condition define him, or redefine the condition. He chose the latter, and the result was OCD Cakes, a thriving bakery business that serves the dual purpose of relieving Avant’s OCD-driven anxiety and bringing delicious treats to the community.

With that, Avant launched a brand that would quickly garner attention in local circles and beyond. He refined his concept through ArtWorks Cincinnati’s CO.STARTERS business development program for artisans and creatives. With that training under his belt, he joined the Findlay Kitchen incubator to ramp up production of his signature shortbread and drip cakes, as well as other small-bite pastries, cookies, choux, and crusts. James also wants to create a positive community footprint through his business – which he has followed through on, as a portion of OCD Cakes profits benefit local mental health agencies.

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