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Level Up Your Work Skills
š How to build a content marketing strategy that works
This event happened on Thu, Aug 18, 2022
ā¢
Virtual
Overview
705 Lovely Attendees
705 Lovely Attendees
Your Host
Sarah Stockdale
Toronto
Founder: growclass.co, helping underrepresented folks build incredible businesses and careers that get them paid. Author at wntta.co. Host of the Growth Effect podcast.
About this FieldTrip
In this practical, fun, interactive workshop we’ll dig into how to build a content marketing strategy that doesn’t collect dust in your Google Drive. Let’s go from “blog once a week” (you won’t) to a key-word researched, thoughtful, and doable content strategy that will bring in new traffic, customers, and interest.
āØWHAT TO EXPECT
āļø Setting goals for your content strategyāļø How to perform keyword research for content marketing
āļø How to write content your customers actually want to read
ABOUT YOUR HOST
Sarah Stockdale is the Founder of Growclass growclass.co, a universe of practical marketing courses taught by experts, and an incredibly kind community. Sheās also a TEDx speaker, the author of We Need To Talk About This {wntta.co}, and the Host of The Growth Effect https://podcasts.apple.com/ca/podcast/the-growth-effect/id1535980457.
EVENT TYPE
š Business Skillz
What to expect
Lecture format!
This is a more traditional format where participants absorb information through presentations and talks.
Real-time only!
This FieldTrip will not be recorded.
Your Host
Sarah Stockdale
Toronto
About Sarah Stockdale
Founder: growclass.co, helping underrepresented folks build incredible businesses and careers that get them paid. Author at wntta.co. Host of the Growth Effect podcast.
Attendees
Darcy Totten
Liz Catanella
Learning Experience Designer at Liz Catanella Designs.
Liz Groeschen
Photographer, Writer, Creative Content Producer.
Dominic Acito
Copywriter at Russell Herder.
Lisa Galecki
Digital Media + Marketing Specialist.
Lindsey Jo Scott
Artist / Writer / Actor / Storyteller.
Lindsay Dahl
director of instructional design at workweek.
Libby Corliss
Marketing Director at Holst Architecture.
Laura Seldon
Producer/Writer at CBS EcoMedia.
Lydia Elliott
Research Executive at Morris Hargreaves McIntyre.
Laurie Wang
Creative Digital Strategist.
Laura Underwood
Kristina Zmaic
Brand Strategist, Business Coach & Design Consultant at Zmaic, LLC.
Katy Palmer
Creative Project Manager.
Tash Moore
Copywriter & Creative Writer at Multi.
Florian DreyĆig
Kristin Reimer
Photographer at Photomuse.
Kim Fry
Communicator-at-large.
Kacie Farrar
Partner at Ramble Creative.
Kat Scott
Creative Director at Fathom Creative.
How to make the most of FieldTrips
The FieldTrips experience is defined not only by what the host has to share, but also by how we show up individually and collectively. The way we show up impacts our capacity to be moved, inspired, and activated.
Show up fully
Get ready to be immersed! Engage with smiles, nods, waves, emojis. Share in the chat. Get cozy. Turn off notifications. Sip your favorite beverage.
Stay curious
Wear your beginnerās hat. Go with the flow. Welcome the stumbles and fumbles. Congratulate yourself for trying. Keep going!Ā
Celebrate your host
Our hosts are members of the CreativeMornings communityājust like you! Everyone comes to this with different backgroundsāa lot of our hosts have never done anything like this before! And we love that! Cheer them on when something goes awry and when it goes perfectly.
Support each other
Weāre all figuring things out in real time. Celebrate, rather than critique emerging ideas. Cheer each other on as you try new things.Ā Try āYes! Andā¦ā in conversation.
Not vibing?
Itās 100% okay when a FieldTrip does not resonate with you. Pop out quietly and try another experience later. Fill out the survey with your feedback (no dms to host or chat commentary, please.)