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Level Up Your Work Skills
đ How to build a content marketing strategy that works
This event happened on Thu, Aug 18, 2022
â˘
Virtual
Overview
705 Lovely Attendees
705 Lovely Attendees
Your Host
Sarah Stockdale
Toronto
Founder: growclass.co, helping underrepresented folks build incredible businesses and careers that get them paid. Author at wntta.co. Host of the Growth Effect podcast.
About this FieldTrip
In this practical, fun, interactive workshop we’ll dig into how to build a content marketing strategy that doesn’t collect dust in your Google Drive. Let’s go from “blog once a week” (you won’t) to a key-word researched, thoughtful, and doable content strategy that will bring in new traffic, customers, and interest.
â¨WHAT TO EXPECT
âď¸ Setting goals for your content strategyâď¸ How to perform keyword research for content marketing
âď¸ How to write content your customers actually want to read
ABOUT YOUR HOST
Sarah Stockdale is the Founder of Growclass growclass.co, a universe of practical marketing courses taught by experts, and an incredibly kind community. Sheâs also a TEDx speaker, the author of We Need To Talk About This {wntta.co}, and the Host of The Growth Effect https://podcasts.apple.com/ca/podcast/the-growth-effect/id1535980457.
EVENT TYPE
đ Business Skillz
What to expect
Lecture format!
This is a more traditional format where participants absorb information through presentations and talks.
Real-time only!
This FieldTrip will not be recorded.
Your Host
Sarah Stockdale
Toronto
About Sarah Stockdale
Founder: growclass.co, helping underrepresented folks build incredible businesses and careers that get them paid. Author at wntta.co. Host of the Growth Effect podcast.
Attendees
Molly Chidsey
Owner-designer at Lady Fern Graphics.
Ileana Betancourt
Maggie Mendel
Product Director, Writer & Researcher.
Kerrin McLaughlin
Megan Golden
Recruitment Marketing Manager .
James Clasper
Journalist.
Kerri Andersen
Intentional Joy Coach & Well-being Consultant at Bright Spot .
Shirin Manji
Shreya Nagesh
Visual Designer and Illustrator at Freelance.
Melissa Thrasher
Marketing Consultant at Thrash Haus.
Melanie Knight
Neil Shurley
Marketing & Business Development Consultant.
Megane Mayer
Financial advisor at Adultes Responsables.
Maura Danehey
Senior Communications Leader.
MaryAnn Clark
Mandi Coleman
Head of UX & Product Design at US News.
Michelle Christian
Instructional Designer at Hyland.
lynda bathory
Graphic Designer.
Rafaela Mota Lemos
Copywriter & Translator.
annie lorenzana
Freelance writer & communications consultant at Chameleon Communications.
How to make the most of FieldTrips
The FieldTrips experience is defined not only by what the host has to share, but also by how we show up individually and collectively. The way we show up impacts our capacity to be moved, inspired, and activated.
Show up fully
Get ready to be immersed! Engage with smiles, nods, waves, emojis. Share in the chat. Get cozy. Turn off notifications. Sip your favorite beverage.
Stay curious
Wear your beginnerâs hat. Go with the flow. Welcome the stumbles and fumbles. Congratulate yourself for trying. Keep going!Â
Celebrate your host
Our hosts are members of the CreativeMornings communityâjust like you! Everyone comes to this with different backgroundsâa lot of our hosts have never done anything like this before! And we love that! Cheer them on when something goes awry and when it goes perfectly.
Support each other
Weâre all figuring things out in real time. Celebrate, rather than critique emerging ideas. Cheer each other on as you try new things. Try âYes! AndâŚâ in conversation.
Not vibing?
Itâs 100% okay when a FieldTrip does not resonate with you. Pop out quietly and try another experience later. Fill out the survey with your feedback (no dms to host or chat commentary, please.)