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Level Up Your Work Skills
đ How to build a content marketing strategy that works
This event happened on Thu, Aug 18, 2022
â˘
Virtual
Overview
705 Lovely Attendees
705 Lovely Attendees
Your Host
Sarah Stockdale
Toronto
Founder: growclass.co, helping underrepresented folks build incredible businesses and careers that get them paid. Author at wntta.co. Host of the Growth Effect podcast.
About this FieldTrip
In this practical, fun, interactive workshop we’ll dig into how to build a content marketing strategy that doesn’t collect dust in your Google Drive. Let’s go from “blog once a week” (you won’t) to a key-word researched, thoughtful, and doable content strategy that will bring in new traffic, customers, and interest.
â¨WHAT TO EXPECT
âď¸ Setting goals for your content strategyâď¸ How to perform keyword research for content marketing
âď¸ How to write content your customers actually want to read
ABOUT YOUR HOST
Sarah Stockdale is the Founder of Growclass growclass.co, a universe of practical marketing courses taught by experts, and an incredibly kind community. Sheâs also a TEDx speaker, the author of We Need To Talk About This {wntta.co}, and the Host of The Growth Effect https://podcasts.apple.com/ca/podcast/the-growth-effect/id1535980457.
EVENT TYPE
đ Business Skillz
What to expect
Lecture format!
This is a more traditional format where participants absorb information through presentations and talks.
Real-time only!
This FieldTrip will not be recorded.
Your Host
Sarah Stockdale
Toronto
About Sarah Stockdale
Founder: growclass.co, helping underrepresented folks build incredible businesses and careers that get them paid. Author at wntta.co. Host of the Growth Effect podcast.
Attendees
Page Grossman
Freelance writer.
Patricia Apple
Lai Chow Low
Writer | Vegan | Co-parent.
Karen Johanson
Adventurer. Creative. Copywriter. Photographer. at Karen Johanson Photography + Writing.
Robin Cole
designer.
Suzanne Wynn
Voice Over Artist at Suzanne Wynn Voice Over .
Emily Stevens
Creative Director at Emily Stevens Studio.
Om Boogie
Transformational Coach and Spiritual Counselor.
Oli Dierickx
Enthusiast Human Igniter at NeuroLanguage.
Oana Csertus
Co-founder at Cobalt Sign.
Jenny Luu
Content Strategy and Analysis at Disney Media and Entertainment Distribution.
Charity Shi
UX Designer.
Nodira Khoussainova
CEO & Cofounder at Focused Space.
Nikki H
I inspire creative shenanigans ⨠creative mentor | author | speaker | retreat leader | dance coach | fusion dancer.
Naveen Isarapu
Project Manager at FES.
Nancy W. Schneider
Program Designer at Employment Technologies.
Nadya Zeitlin
Lauren McEwen
Freelance Writer & Content Strategist.
Biana Bakman
Digital Marketing Consultant.
Averi Endow
How to make the most of FieldTrips
The FieldTrips experience is defined not only by what the host has to share, but also by how we show up individually and collectively. The way we show up impacts our capacity to be moved, inspired, and activated.
Show up fully
Get ready to be immersed! Engage with smiles, nods, waves, emojis. Share in the chat. Get cozy. Turn off notifications. Sip your favorite beverage.
Stay curious
Wear your beginnerâs hat. Go with the flow. Welcome the stumbles and fumbles. Congratulate yourself for trying. Keep going!Â
Celebrate your host
Our hosts are members of the CreativeMornings communityâjust like you! Everyone comes to this with different backgroundsâa lot of our hosts have never done anything like this before! And we love that! Cheer them on when something goes awry and when it goes perfectly.
Support each other
Weâre all figuring things out in real time. Celebrate, rather than critique emerging ideas. Cheer each other on as you try new things. Try âYes! AndâŚâ in conversation.
Not vibing?
Itâs 100% okay when a FieldTrip does not resonate with you. Pop out quietly and try another experience later. Fill out the survey with your feedback (no dms to host or chat commentary, please.)