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Level Up Your Work Skills
đ How to build a content marketing strategy that works
This event happened on Thu, Aug 18, 2022
â˘
Virtual
Overview
705 Lovely Attendees
705 Lovely Attendees
Your Host
Sarah Stockdale
Toronto
Founder: growclass.co, helping underrepresented folks build incredible businesses and careers that get them paid. Author at wntta.co. Host of the Growth Effect podcast.
About this FieldTrip
In this practical, fun, interactive workshop we’ll dig into how to build a content marketing strategy that doesn’t collect dust in your Google Drive. Let’s go from “blog once a week” (you won’t) to a key-word researched, thoughtful, and doable content strategy that will bring in new traffic, customers, and interest.
â¨WHAT TO EXPECT
âď¸ Setting goals for your content strategyâď¸ How to perform keyword research for content marketing
âď¸ How to write content your customers actually want to read
ABOUT YOUR HOST
Sarah Stockdale is the Founder of Growclass growclass.co, a universe of practical marketing courses taught by experts, and an incredibly kind community. Sheâs also a TEDx speaker, the author of We Need To Talk About This {wntta.co}, and the Host of The Growth Effect https://podcasts.apple.com/ca/podcast/the-growth-effect/id1535980457.
EVENT TYPE
đ Business Skillz
What to expect
Lecture format!
This is a more traditional format where participants absorb information through presentations and talks.
Real-time only!
This FieldTrip will not be recorded.
Your Host
Sarah Stockdale
Toronto
About Sarah Stockdale
Founder: growclass.co, helping underrepresented folks build incredible businesses and careers that get them paid. Author at wntta.co. Host of the Growth Effect podcast.
Attendees
Neha Paranjpe
Yoli Worth
Marketing at Freelance.
Yasmin Crosio
Rayshauna Gray
Entrepreneur & Researcher at The Gray Area.
Jill Gomez
Fitness Instructor and Wellness Coach at The Jill Pill.
Vivek George
Alexis Hope
Co-founder at focused.
Verusca Costenaro
Content writer at Freelance .
Veronica Alvidrez
Director of Youth and Community Programs at STARTLAND.
Veronica Rivera
Migration & Creativity Facilitator, Coach + Writer at a better side.
Todd Smith
Matt Jamison
Sarah Haro
Production Team Lead at Design Works Studio, Inc..
Busayo Olupona
Founder/Head Designer at Busayo NYC .
Kyle Pearce
Experience Designer at DIY Genius.
Twanna Toliver
Creative Business Coach at She Creates Collective.
Toni Reed
Producer/Director/Writer at Soaring Spirits Production LLC.
Teri Joe
Design Director Consultant.
Colette Abbott
Communications + Events Consultant at Self Employed.
Elizaveta Pavlova
How to make the most of FieldTrips
The FieldTrips experience is defined not only by what the host has to share, but also by how we show up individually and collectively. The way we show up impacts our capacity to be moved, inspired, and activated.
Show up fully
Get ready to be immersed! Engage with smiles, nods, waves, emojis. Share in the chat. Get cozy. Turn off notifications. Sip your favorite beverage.
Stay curious
Wear your beginnerâs hat. Go with the flow. Welcome the stumbles and fumbles. Congratulate yourself for trying. Keep going!Â
Celebrate your host
Our hosts are members of the CreativeMornings communityâjust like you! Everyone comes to this with different backgroundsâa lot of our hosts have never done anything like this before! And we love that! Cheer them on when something goes awry and when it goes perfectly.
Support each other
Weâre all figuring things out in real time. Celebrate, rather than critique emerging ideas. Cheer each other on as you try new things. Try âYes! AndâŚâ in conversation.
Not vibing?
Itâs 100% okay when a FieldTrip does not resonate with you. Pop out quietly and try another experience later. Fill out the survey with your feedback (no dms to host or chat commentary, please.)