Founders of House of Dagmar share their story on starting their own fashion brand.

Our speaker September 24 was Kristina Tjäder & Sofia Wallenstam from House of Dagmar (

About the speaker

Dagmar was founded by the Swedish sisters Kristina Tjäder, Karin Söderlind and Sofia Wallenstam.

Kristina Tjäder is head designer, educated at ESMOD École Superieur de la Mode in Paris. Previously, she has worked for Christian Lacroix, H&M and other Swedish brands.

Sofia Wallenstam, a textile economist, is Dagmar’s head of sales with many years of experience in retailing.

Karin Söderlind supervised purchasing and product development for H&M during eight years and has been operating as a brand manager and PR-consultant for many years.

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