Heroes and Villains: Crafting your brand story with Orly Zeewy

April 28, 4:00pm - 5:30pm EDT. Hosted at FieldTrips on Zoom


About this FieldTrip

We’ve all heard that storytelling skills are key to build customer engagement but where do you begin? Learn how to tell your brand’s authentic story and identify the hero (your product/service) and villain (customer pain point) in your story. You’ll get the chance to fill out your own empathy map, identify what matters most to your customers, and craft one key message that helps you become the hero in your customer’s journey.

Photo by Gabriel Bassino on Unsplash