Heather Aiu & Rachael Leinaʻala

When Heather and Rachael are asked, “What are you excited about?” their answer is simple: Everything. For them, anything is possible. Over the past decade, their vibrant optimism has fueled their journey, reflected in their bold prints, infectious personalities, and the aloha spirit at the heart of their brand, Aloha Collection. The name honors their Hawaiian roots and their mission to build an international empire “one person at a time” while staying grounded in their values. Though their vibe is easygoing, their ambition is anything but–fueled by the belief that obstacles are opportunities in disguise. Their journey began with a phone call in the face of uncertainty: Rachael, injured and living paycheck to paycheck, started dreaming while forced to pause. Heather, navigating a volatile real estate market, revisited her dream of starting a business. “We all have magic in our pocket,” they say. “We all have our area of genius, but sometimes we just need to pause and dream.” That pause gave birth to Aloha Collection—a vibrant reminder that with vision, passion, and hard work, anything is possible. For Heather and Rachael, failure is a lesson, not an endpoint. Their vibrant energy attracts like-minded people, creating a “dream team” and “dream customers” that push them forward. Through their “Malama ‘Āina” initiative, they give back 5% of profits to Hawaiian-based conservation efforts, tying their growth to preserving their cultural heritage. Even through challenges, including the pandemic, their commitment to staying vibrant has been their greatest reward. “We all have magic in our pocket,” they say. “With vision, passion, and hard work, anything is possible.” Together, they turned setbacks into opportunities, building a brand rooted in resilience and positivity. Imua. Move forward. Advance. Always with vibrancy and aloha.