“Inclusive means including a diversity of mindsets”

From her earliest days in Liberty, Texas, Gay Gaddis has been driven by a cowgirl ethos. She has bucked the male-dominated conventions she came up against at nearly every stage of her career and has the stories to prove it.

About the speaker

Gay Gaddis is CEO and Founder of T3—The Think Tank. In 1989, she started her company after cashing in a $16,000 IRA. Today, T3 has offices nationwide and creates innovative digital marketing programs for Fortune 200 clients. T3 is a top ranked innovation firm and one of the largest agencies owned by a woman. Gay has been nationally recognized for the unique family-friendly policies she has initiated at T3.

Gay serves on the Board of Directors of Monotype Imaging Holdings, Inc., sits on the Dean’s Advisory Council to The University of Texas McCombs School of Business, is the first female Chairman of the Texas Business Leadership Council, and is former Chairman of The Committee of 200 (C200)—a top women’s business organization that advances women’s leadership in business. An active spokesperson, writer, and artist, Gay is a regular contributor to Forbes and part of Fortune’s Most Powerful Women Insider Network. Her bold Texas landscape paintings have hung in New York City gallery shows and earned her distinction by Texas Monthly magazine as one of the top ten artists to collect now. 

A true cowgirl who walks the talk, with deep roots in Texas ranch wisdom, Gay is the author of Cowgirl Power, a book about blazing your own trail in business and life. Cowgirl Power will be published by Center Street in 2018.

Favorite quotes from this talk See all

You become the one who is leading the teams in ways that everyone feels included, everyone has a voice. Because it's when all the people have a voice, you'll uncover ideas and thoughts and concepts that you have never dreamed could come true. — Gay Gaddis

I think diversity of mindset, diversity of types - personality types - is what also brings together these incredible teams. And if we're all alike and we're all thinking alike, we'll never get to the great work. — Gay Gaddis

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