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📈 Faking Human: How AI is Impacting Marketing

Overview 606 Lovely Attendees
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Your Host

Sarah Stockdale

Toronto

Founder: growclass.co, helping underrepresented folks build incredible businesses and careers that get them paid. Author at wntta.co. Host of the Growth Effect podcast.

About this FieldTrip

Maybe you’re feeling a bit squashy about AI busting into our marketing careers (me too). When something is new, it always feels a lot better to build a solid understanding of how it works, what it can do, what it can’t do, and how you can use it to make your life easier.

In this FieldTrip we’ll dive into the details on how language models like ChatGPT work, and how they can be used in marketing— not to replace anyone, but to make your life a heck of a lot easier, and how to get started.

✹WHAT TO EXPECT

🧠 How do language models like ChatGPT actually work?

đŸš© What are their limitations and drawbacks?

🛠 What can I use them for in my marketing?

đŸŒ± How can I stay on top of new marketing tech?

ABOUT YOUR HOST

Sarah Stockdale is the Founder of Growclass, where aspiring marketers and founders come to learn how to grow their businesses and connect to an incredible network. Sarah is also the Host of The Growth Effect, and the Author of We Need To Talk About This.

RECORDING STATUS

đŸŽ„ ✅ This FieldTrip Will Be Recorded and Shared in the 24-hour Follow Up Email. Make Sure to Register for Access!


What to expect

Lecture format!

This is a more traditional format where participants absorb information through presentations and talks.

Real-time only!

This FieldTrip will not be recorded.

Learn more about FieldTrips

About Sarah Stockdale

Founder: growclass.co, helping underrepresented folks build incredible businesses and careers that get them paid. Author at wntta.co. Host of the Growth Effect podcast.


Attendees

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Paula Brandon

Marketing Director at Tower Hill Productions.

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Karen Johanson

Adventurer. Creative. Copywriter. Photographer. at Karen Johanson Photography + Writing.

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Oli Dierickx

Enthusiast Human Igniter at NeuroLanguage.

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Jilly MacDowell

Director of Marketing at Nat'l Assoc of Mortgage Brokers.

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Kelly Brennan

Instructor, Facilitator, Connector at P. Perspectives and Solutions.

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nadine anderson

Marketing Specialist/Graphic Designer.

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Tina Abbott

Career and Culture Deputy Division Director at King County.

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Andrew Tsao

Mindset & Creativity Coach at Andrew Tsao Coaching.

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Molly Dickinson

Founder & Creative Director at Banner Day.

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Mollie LaFavers Nolan

Creative Copywriter at Nelnet.

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Maggie Mendel

Product Director, Writer & Researcher.

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How to make the most of FieldTrips

The FieldTrips experience is defined not only by what the host has to share, but also by how we show up individually and collectively. The way we show up impacts our capacity to be moved, inspired, and activated.

Show up fully

Get ready to be immersed! Engage with smiles, nods, waves, emojis. Share in the chat. Get cozy. Turn off notifications. Sip your favorite beverage.

Stay curious

Wear your beginner’s hat. Go with the flow. Welcome the stumbles and fumbles. Congratulate yourself for trying. Keep going! 

Celebrate your host

Our hosts are members of the CreativeMornings community—just like you! Everyone comes to this with different backgrounds—a lot of our hosts have never done anything like this before! And we love that! Cheer them on when something goes awry and when it goes perfectly.

Support each other

We’re all figuring things out in real time. Celebrate, rather than critique emerging ideas. Cheer each other on as you try new things.  Try “Yes! And
” in conversation.

Not vibing?

It’s 100% okay when a FieldTrip does not resonate with you. Pop out quietly and try another experience later. Fill out the survey with your feedback (no dms to host or chat commentary, please.)