Creatives are always told to “tell better stories.” But where do those stories actually come from?
In this brief thought-out-loud delivery, Eugene will explore the idea that “local” isn’t just where you’re from or where you live. It’s every place, culture, and experience that has shaped how you see the world in the ways most significant to you. The most interesting storytellers aren’t defined by their street, neighbourhood, or hometown but by how many versions of “local” they’ve learned to carry with them, and how they use them.
About the speaker
Eugene Theodore is a master storyteller, strategic advisor, and founder of Saga Squared, a creative strategy studio that bridges the gap between business thinking and creative execution.
A former New York Times photojournalist and ex–Procter & Gamble strategist, he now works globally with organizations, founders, and institutions to help them clarify their story and bring it to life through strategy, content, and events.
He is also the creator of the PATHFINDER methodology and the author of the upcoming business novel Built to Collapse.
Favorite quotes from this talk
Hosted by
Voisins de Plainpalais
Rue des Voisins 8
Geneva, Switzerland 1205
Date
