Unify talk about how asking for forgiveness, rather than permission, has helped them overcome barriers to creativity and rejection.
The artistic duo behind Unify talk about how they have managed to help each other endure set backs, and inspire an entire generation of new creative football fans
About the speaker
Yusuf Ismail is multifaceted creative who founded Unify along with partner Shawqi Hasson to create work which they believed in after being frustrated with a lack of authentic representation in mainstream media for minorities.
With a background in graphic design & photography they created the very first project " My City, My Shirt" which was using Football to tackle themes such as identity & representation.
They are most renown for a large-scale mural that can be found in Butetown affectionately known as the " Butetown Monalisa" which is a based on a photograph from an exhibition of a pregnant African woman in a Cardiff City shirt in a headwrap.
Since then, they have gone to work with global brands such as Adidas, McDonald's & WWE.
Favorite quotes from this talk
