Dwain Cox offers four insights every creative should heed.

Due to a technical glitch beyond the producer’s control on the day this was recorded, audio was not captured for the video. Therefore the audio in this video is from the on-camera DSLR mics. Not great, but audible.

The producers decided to re-record Dwain’s presentation in its entirety and created the first ever Creative Mornings short film documentary. To view the short film adaptation of this presentation, go to http://bit.ly/cm_doc.

About the speaker

Dwain has spent his entire 20-year career working in the field of innovation & design. He started at Kodak, then Coca-Cola. He left Coke in 2006 to launch his own innovation & design agency. He presently serves as Head of Innovation for CFA.

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