Dana Tanamachi shares how her family history inspires her creative process. Dana defines for us “Gaman”, which is a Japanese term meaning ‘to endure the seemingly unbearable with patience and dignity.’

Images & excerpts taken from “The Art of Gaman: Arts and Crafts from the Japanese American Internment Camps 1942-1946” courtesy of Delphine Hirsasuna. https://buff.ly/2mEzIbG

About the speaker

Dana Tanamachi is a New York City-based lettering artist and designer who enjoys living a quiet life and working with her hands. In 2009, an impromptu chalk installation for a Brooklyn housewarming party landed Dana her first commission for Google and set the popular chalk-lettering trend—and her career—in motion. After working under design icon Louise Fili, she opened Tanamachi Studio, a boutique design studio specializing in custom typography and illustration for editorial, lifestyle, food, and fashion brands. She has been commissioned globally by clients such as Target, Nike, USPS, Penguin Books, Ralph Lauren, Instagram, and West Elm. Named a Young Gun (YG9) by the Art Director’s Club in 2011 and a Young Creative to Watch by HOW Magazine, she has had the distinct honor of creating custom cover art for O, HOW, and TIME Magazines.

Favorite quotes from this talk See all

Photos from this talk See all

navigateleft navigateright

    339dd134eba657adcc84fc2839c7f436

    Really appreciated this talk. An example of how Japanese victims of unlawful incarceration established dignity and resilience. As a Canadian I am ashamed of our treatment of Japanese and descendents during this period.

    carole nash • October 5, 2019