Ethics in mass communication, in my opinion, understands that you have a responsibility to your readers/viewers, by not treating them as merely numbers, but by acknowledging that they are people who should rely and trust you for your truthfulness.
Ethics in mass communication, in my opinion, understands that you have a responsibility to your readers/viewers, by not treating them as merely numbers, but by acknowledging that they are people who should rely and trust you for your truthfulness, accuracy, objectivity and fairness in delivering the information.
There is a Code of Ethics in journalism that is applicable in every democratic country. Unfortunately, Albania, in recent years - following the growth of the mediums (newspapers, magazines, televisions, online media) – has seen many cases of the violation of this Code by journalists themselves, mostly done in purpose, in effort to turn a media in a profitable business, but also violated by those who own a medium and have no relation to journalism whatsoever and no acknowledgment of the Code.
Since Albania does not have a strong regulating system for those who violate the Code of Ethics, especially in recent years, with the sudden growth of the online media, I believe that the application of ethics in journalism, depends on the journalist him/herself. It is more of a personality choice now days than a given rule, to be ethical and to respect some principles. As an owner of an influential online media, I honestly say that it is a daily struggle to be fair, objective, selective and accurate, because every morning we are faced with a vast amount of information coming to us from hundreds of sources. In addition, for an online media to stay strong and on top of the readers’ poll (in order to attract sponsors’ interest), it needs to be updated every 30 minutes with fresh and interesting information. Therefore reporters are pressured to deliver accurate and fair information in short amount of time, which sometimes, unfortunately, out of the rush to be published, the information fails to comply with the Code of Ethics. At anabel.al we have tried to lay some ground rules (such as citing all sources, relying for world news on serious sources – Cnn.com, BBC.com; double-checking information when in doubt, playing fair in portraying a certain phenomenon or a public person, publishing voices from both sides of a story, researching to give a more thorough information etc.