Cruzanne and Ellie-Kate Macalister are sisters and founders of The Quick Word Company, an independent creative copywriting and content agency in Hong Kong. Both are Hong Kong born and bred, and have creative backgrounds spanning TV presenting, radio, publishing, scriptwriting and standup comedy. They’re the thesaurus-trapezing, syntax-seeking, tonality treasure-hunters who love words in all of their forms - especially fun words, like ‘ambidextrous’. Their copywriting experience has seen them put the poetry and power of great words back into the heart of brands.