Yamileth Jaramillo

“Creativity is the foundation of everything. We’re literally living in somebody else’s dream,” Yami passionately says. “So what do you dream, and why do you not think that it’s possible?” It landed. Because here’s the thing about Atlanta. We have no shortage of creative talent, vision, or culture. What’s been in short supply is infrastructure that actually belongs to us. “One of the biggest problems we’ve seen growing up in Atlanta, we make a lot of places cool. We make a lot of places high profile, and then they kick us out,” Jarvis adds. So for these two founders, “Local” is more than an idea. It’s a strategy.