Our speaker at the August 2011 CreativeMornings/London was Chris Bangle, formerly design director at BMW Group and now running Chris Bangle Associates. The event was generously hosted by Buro Happold and Sense Worldwide.

Breakfast was provided by the amazing folks at L'Eto Caffe (155 Wardour Street, Soho) and Vantra (11-13 Soho Street, Soho).

Finally, a big shout out to ‘Femi T for providing her photography services on the day.

A big thank you to Nick Culley for filming and editing the talk.

About the speaker

Chris Bangle didn’t just radically alter the way we automotive designers think about package, proportion and surface (the aesthetic and structural skin of the car) and how consumers respond to it. He also masterfully wielded the transformative power of creative thinking in the business context.

In so doing, he helped irrevocably alter the course, aesthetically and strategically, of what was probably the car industry’s most conservative manufacturer, BMW Group.

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