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Branding 101 with Vannett Li

Overview 434 Lovely Attendees
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Your Host

Vannett Li

Principal, Brand & Innovation Strategist at Comet Chaser.

Budapest, Hungary

5’3½” tall visionary w/ a firecracker personality • Reluctant Founder • California Native • Ex-NYCer • Brand & Innovation Strategist • Futurist • Global Speaker

About this FieldTrip

An 101 introduction to branding best practices and case study walk through of how to bring a brand to life.

About your host

Strategy Director at boutique branding agency Bartlett Brands

Vannett is an eagle-eyed insights analyst, trend spotter and innovation junkie whose passion is the marriage of business strategy and design. Her ability to naturally create connections and identify strategic tensions has lead her to award winning success in revitalizing heritage brands and creating new brands for both giant corporations and startups.

What can you expect from her? Sunshine mixed with a little bit of hurricane. She’s unconventional, provocative, and honest. Known for not backing down any challenge and always delivering clear and concise solutions strategically grounded in timeless human truths.


What to expect

Lecture format!

This is a more traditional format where participants absorb information through presentations and talks.

Real-time only!

This FieldTrip will not be recorded.

Learn more about FieldTrips

Teammate vannett square
Your Host

Vannett Li

Principal, Brand & Innovation Strategist at Comet Chaser.

Budapest, Hungary

About Vannett Li

5’3½” tall visionary w/ a firecracker personality • Reluctant Founder • California Native • Ex-NYCer • Brand & Innovation Strategist • Futurist • Global Speaker


Attendees

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Whitney Thweatt

Supplier Manager at Capital One.

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Tia Fortier

Freelance - Marketing, Admin, and Support.

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Cristi Cernat

Solution Architect at BorgWarner.

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cristina vanza

digital . design . photography at cristina vanza.

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Sarah Haro

Production Team Lead at Design Works Studio, Inc..

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David O'Rourke

Director of Creative Services & Innovation at The Parks Alliance of Indianapolis.

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Stephany Mazon

PhD in Atmospheric Science, scicomm enthusiast, communications officer.

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Judith De Jesus

Commercial & Digital Communication .

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Soo Kim

Art Director / Artist at Soosoostudios .

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Joy Tsai

Freelance Creative Director at Simply Joy Studio.

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Priyanka Lalwani

Composer for Film & TV & Marketer at priyankalalwanimusic.com.

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How to make the most of FieldTrips

The FieldTrips experience is defined not only by what the host has to share, but also by how we show up individually and collectively. The way we show up impacts our capacity to be moved, inspired, and activated.

Show up fully

Get ready to be immersed! Engage with smiles, nods, waves, emojis. Share in the chat. Get cozy. Turn off notifications. Sip your favorite beverage.

Stay curious

Wear your beginner’s hat. Go with the flow. Welcome the stumbles and fumbles. Congratulate yourself for trying. Keep going! 

Celebrate your host

Our hosts are members of the CreativeMornings community—just like you! Everyone comes to this with different backgrounds—a lot of our hosts have never done anything like this before! And we love that! Cheer them on when something goes awry and when it goes perfectly.

Support each other

We’re all figuring things out in real time. Celebrate, rather than critique emerging ideas. Cheer each other on as you try new things.  Try “Yes! And…” in conversation.

Not vibing?

It’s 100% okay when a FieldTrip does not resonate with you. Pop out quietly and try another experience later. Fill out the survey with your feedback (no dms to host or chat commentary, please.)