Bradley Kirshenbaum - I love you I hate you

Bradley Kirshenbaum is a Johannesburg-based creative professional.
He graduated from the Bezalel Art Academy in Jerusalem with a Bachelor of Design in 1993. He then
returned to South Africa and established his career in the advertising and marketing industries and was
made partner at corporate communications specialists Blue Moon in 1998. In 2008 he went on to develop his
own businesses.
In 2005 he created a stylised graphic of Johannesburg’s skyline which launched the Love Jozi brand. It was
formed as a t-shirt company, and the offering now extends into a select gift and product range.
Love Jozi draws on Johannesburg as its muse and inspiration. The designs feature elements like street
maps and architectural silhouettes. These are translated into icons, patterns and textures – and the end
product is as unique as the city that inspired it.
In January 2011, he co-formed Market on Main. This downtown weekly market has been running every
Sunday since then. It has played a significant part in Joburg’s downtown rejuvenation.
In August 2019, he self-published his first book through Love Jozi, titled ‘I love you I hate you’. The book
describes a complicated relationship with this city, told through t-shirt designs and contributor pieces.
Today he and his partner, designer Jacques van der Watt, operate Love Jozi and fashion label Black Coffee
from 44 Stanley in Milpark. They run Market on Main from Arts on Main in Maboneng, and the brand new
market, Walala Wasala, from 27 Boxes in Melville.
Bradley is a perfectionist with a signature style that resolves the messiness of thoughts and ideas into clean,
conceptual design. He has learned the most about branding from his own trademarks. Through running
these as his businesses, he has come to understand the power of communication design.