How to get paid for your thinking
Have you ever wondered what makes successful brands stand out so clearly? The key lies in a strong brand strategy. As creatives, we have the potential to move beyond simply delivering work to becoming valued partners in shaping business outcomes. In this talk, I’ll walk you through my 5-step method to help you confidently transition from order-taker to change-maker. By leading with strategy, you’ll not only elevate your value but also get paid for the powerful perspective and ideas you bring to the table.
About the speaker
Anneli Hansson is an award winning brand strategist, coach, and speaker with over two decades of experience helping creatives transform their businesses and companies developing brands. As the creator of the 'Brand Strategy Fundamentals' course with The Futur and a trusted mentor to hundreds of creatives, Anneli has a proven track record of empowering professionals to grow their business through strategy. With a combined social following of over 175,000 and her experience in sales and marketing, she brings a unique perspective on how to turn creative thinking into a profitable service. Anneli’s work has helped countless creatives step into their role as change-makers, making her a leading voice in the creative industry.
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