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Anne Lutz

Trust in Photography

part of a series on Trust

46:31

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“Trust is the secret ingredient to making a great image”

Anne discusses her professional journey and the importance of Trust in her photography.

About the speaker

Anne Lutz is a multi-disciplinary, multi-linguist, and multi-tasker. She creates visual identities, logos, and websites and loves to photograph people where they feel most comfortable. She especially loves to work with and photograph clever, successful, and powerful women.

Anne is from Fribourg and studied product design at écal in Lausanne. She then spent 3 years in Paris, working for the designer Ionna Vautrin before returning back to the mountains and working as an art director at On in Zurich. Finally, she became her own boss in 2016 and has since created for brands that include: On, Zuriga, Omega, XBionic, Ciele, Norkind, Fairtiq, Korua, among others.

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