Amber LaFrance [Virtual]

July 31, 8:30am - 10:00am CDT. Hosted at Your Home or Office

part of a series on Underdog


About the speaker

Amber LaFrance, President & Executive Publicist of CultureHype, has spent the last 11 years pushing the envelope of public relations. Her rule-breaking approach bucks tradition every step of the way, ensuring her clients stand out from the crowd.

Amber is a longtime advocate of Texas game-changers who began her career by shining an international spotlight on the state’s vibrant arts & culture scene. With her industry knowledge & unstoppable work ethic, she’s landed clients in top media like Forbes, The New York Times, Refinery29, The Wall Street Journal, Wired, Texas Monthly, Jimmy Kimmel Live!, BuzzFeed, & Women’s Wear Daily.

In addition to her work with local creatives, Amber now partners with national brands, using her killer connections to create widespread buzz. She is the recipient of numerous industry awards including Fashion Group International of Dallas’ Rising Star Award, CultureMap Dallas’ Stylemaker Award, & Wade College’s Distinguished Achievement Award. Amber co-owns the historic Longhorn Ballroom live music venue with her father Jay.

Amber believes good PR is about more than selling a story. It’s about building one from the ground-up, & she’s just getting started.

Local partners

Additional details

Our Edinburgh chapter chose this month’s exploration of Underdog, Astrid Jaekel illustrated the theme, and it’s presented globally by Mailchimp.

How does a virtual event work?

  • Sign up now to reserve your spot
  • Download Zoom and set up a free account
  • Thursday afternoon: you will receive the Zoom link (if not- check your spam)
  • Friday morning: we will send the Zoom link one more time around 8am
  • Friday at 8:30: it’s on!