“How are you?” “Busy.”

Aimee Woodall discusses interactions she has with people on being busy.

About the speaker

Rebel, you say? That’s her middle name. And rebelliousness is the very foundation for her agency – Black Sheep.

“To shock. To awe. To be the agency that changes minds.” That’s the company’s mission statement, and it’s top of mind in every decision she makes.

As President of The Black Sheep Agency, Aimee Woodall isn’t just the Leader of the Flock, she’s a passionate collaborator who is shifting perspectives and driving change for her clients.

With a rebellious spirit and a firmly rooted belief in the power of remarkable experiences, Aimee helps clients rally their troops, build meaningful connections with brand advocates and ignite movements that inspire powerful change. Aimee’s work reflects her philosophy that credibility begins with the individual, and by giving people a reason to care, brands can inspire them to carry the torch and spread the word. By adopting a non-traditional approach to branding, marketing and public relations, Aimee develops talkable, innovative solutions that engage and empower clients and those they’re trying to reach.

A loud and proud advocate for local community and League of Women Voters “Rising Star,” Aimee is dedicated to elevating and celebrating Houston. When she’s not hosting large-scale, cause-driven events or shepherding the flock at The Black Sheep Agency, you can find her serving on the Board of Directors for the Houston Interactive Marketing Association, the Advisory Board for Theater Under the Stars and the planning committee for TEDxHouston. As for her spare time, keep an eye out around town for the blonde with the bullhorn. You never know where she’ll show up next.

Favorite quotes from this talk See all

"Being busy... it takes us away from people that we love. It takes us away from our clients because we're reacting instead of being proactive. It doesn't allow us to step back and be visionaries. It doesn't allow us time to stop and think or plan or create strategies or to second guess what we're doing and think about it in a different way." — Aimee Woodall

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