About this FieldTrip

The copy on your website, in your ads, and in your emails are directly tied to sales. Whether you’re selling products online or looking to land new clients before the end of the year, this FieldTrip will give you the tools to feel confident writing copy that converts.

We’ll focus on two key areas:

Finding your Unique Value Proposition— This is the most important bit of copy for your company— so let’s break down how to write and test yours.

Writing Web Copy— You’ll learn a repeatable framework for writing copy that converts— a step by step guide to remove the guesswork and get results.

About your Host
Sarah is the Founder and CEO of Growclass, an online growth marketing training program for founders, professional marketers, and entrepreneurs. She is a guest tech expert for The CBC, and CTV, and a TEDx speaker.

Sarah is the author of We Need To Talk About This, a popular blog and newsletter for millennial women. She is a frequent speaker at universities, events, and conferences internationally. She has spent her career working on early-stage technology startup, most recently leading the International Community Growth team at the San Francisco payments startup, Tilt, which was acquired by Airbnb in 2017.