“You say I dream too big, I say you think too small.”

Adam Federico, talks about taking a third-generation family business into an internationally renowned advanced education center, the freedom of pushing the reset button, and the art of being vulnerable to learn from those around you.

About the speaker

Adam Federico is a third generation Federico working in the beauty and wellness industry. Adam lives his life by the motto ‘Evolve or Dissolve’, and education is the cornerstone of his creative career. He continuously refining his skills, craft and industry to move beyond the status quo and creates new challenges to continuously push himself further.

As a kid, Adam learned to use hair clippers with his cousins in his grandparent’s garage and played music with his friends in high school but didn’t consider himself a creative person because he didn’t draw. After high school he became a ‘beauty school drop out’ after less than a year and came back to work for his family’s school where he fell in love with the art of hair. He finished school, got his license and 'followed the art’ to LA for several years where he took every advanced training course he could get into. He opened his first salon in 2000 and is now Creative Director for Federico Beauty Institute as well as owner/stylist at two AJF Salons.

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