Dean Jeffery

Dean is a seasoned Creative Director who spent nearly 9 years leading the complete rebrand of Grand Rapids Chair Company in both physical and digital spaces. During his tenure, he collaborated with a global network of industrial designers to develop 30+ furniture products catering to the unique needs of the A&D community. He also spearheaded the launch of their residential sister brand, Only Good Things, and optimized the website for 20 global sites including hermanmiller.com and geigerfurniture.com.

Dean's passion for design and branding led him to pursue his dream of building a restaurant brand of his own. What started as a COVID hobby turned into a reality when he and his partner, Connor, opened Good Judy's Market and Juice Bar in September of 2022. As the founder, Dean brings his expertise to this plant-based cafe that offers organic cold-pressed juices, smoothies, toasts, and a curated selection of better-for-you snacks from the best emerging brands in America and beyond.